Search results for "Virtual supermarket"
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“You look at it, but will you choose it”: Is there a link between the foods consumers look at and what they ultimately choose in a virtual supermarke…
2022
Most of the studies that showed a link between gaze allocation and consumer's food choices were performed on food products belonging to a same category. However, consumers usually make food choices in more complex environments, between many different products, and different factors can influence their choices. Therefore, our study aimed to understand the link between gaze behavior and food choices in a complex and realistic situation of choice. Participants (n=99) performed a food choice task in a virtual supermarket. They had to choose three food products to create a dish in four scenarios evoking different motivations (focus on health, environment, food pleasure, and daily scenario as con…